{"id":461,"date":"2025-02-03T11:16:19","date_gmt":"2025-02-03T11:16:19","guid":{"rendered":"https:\/\/crevilla.projectes.biz\/?page_id=461"},"modified":"2025-03-14T10:05:00","modified_gmt":"2025-03-14T10:05:00","slug":"estrategia-digital-y-plan-de-accion","status":"publish","type":"page","link":"https:\/\/crevilla.projectes.biz\/es\/estrategia-digital-y-plan-de-accion\/","title":{"rendered":"Estrategia digital y plan de acci\u00f3n"},"content":{"rendered":"<style>.kb-row-layout-id461_82fe80-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_82fe80-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_82fe80-8b > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:30px;padding-right:20px;padding-bottom:1px;padding-left:20px;grid-template-columns:minmax(0, calc(50% - ((60px * 1 )\/2)))minmax(0, calc(50% - ((60px * 1 )\/2)));}.kb-row-layout-id461_82fe80-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_82fe80-8b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id461_82fe80-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_82fe80-8b alignfull header_inside wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_92236f-ee > .kt-inside-inner-col,.kadence-column461_92236f-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_92236f-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_92236f-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column461_92236f-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column461_92236f-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_92236f-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column461_92236f-ee > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column461_92236f-ee > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_92236f-ee\"><div class=\"kt-inside-inner-col\">\n<p class=\"ariadna_back\"><a href=\"https:\/\/crevilla.projectes.biz\/es\/servicios\/\" data-type=\"page\" data-id=\"14\">Servicios<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Estrategia digital y plan de acci\u00f3n<\/h1>\n\n\n\n<p>Las acciones de marketing digital deben partir de una base s\u00f3lida y contar con objetivos claros orientados a la generaci\u00f3n de negocio para la empresa. En organizaciones con una estructura comercial multicanal, las acciones en canales digitales deben alinearse con el \u00e1rea comercial y de internacionalizaci\u00f3n.<\/p>\n\n\n\n<p>Estudiar c\u00f3mo encajan los canales digitales en el modelo de negocio de la empresa, conocer al p\u00fablico objetivo, analizar la competencia en internet o definir los objetivos estrat\u00e9gicos son ejercicios esenciales para optimizar el rendimiento del plan de marketing digital.<\/p>\n\n\n\n<p>Te propongo una metodolog\u00eda que combina la realizaci\u00f3n de talleres con tu equipo y un an\u00e1lisis detallado de vuestra presencia en canales digitales. Trabajaremos conjuntamente para definir un enfoque digital claro alineado con los objetivos comerciales de la empresa. Finalmente, estableceremos un plan de acciones espec\u00edficas que permitan generar nuevas oportunidades de negocio y optimizar el retorno de la inversi\u00f3n realizada.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column461_19f310-e7 > .kt-inside-inner-col{padding-top:90px;}.kadence-column461_19f310-e7 > .kt-inside-inner-col,.kadence-column461_19f310-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_19f310-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_19f310-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column461_19f310-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column461_19f310-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_19f310-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column461_19f310-e7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column461_19f310-e7 > .kt-inside-inner-col{padding-top:0px;flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_19f310-e7\"><div class=\"kt-inside-inner-col\"><div>\t<div id=\"estrategiacircles01_hype_container\" class=\"HYPE_document\" style=\"margin:auto;position:relative;width:649px;height:645px;overflow:hidden;\">\n\t\t<script type=\"text\/javascript\" charset=\"utf-8\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/hypeanimations\/9\/estrategia_circles_01.hyperesources\/estrategiacircles01_hype_generated_script.js?42111\"><\/script>\n\t<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, calc(50% - ((60px * 1 )\/2)))minmax(0, calc(50% - ((60px * 1 )\/2)));}.kb-row-layout-id461_f05fc3-85 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(1){order:2;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(2){order:1;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(3){order:12;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(4){order:11;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(5){order:22;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(6){order:21;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(7){order:32;}.kb-row-layout-id461_f05fc3-85 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_f05fc3-85 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_c9d489-59 > .kt-inside-inner-col{display:flex;}.kadence-column461_c9d489-59 > .kt-inside-inner-col,.kadence-column461_c9d489-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_c9d489-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_c9d489-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column461_c9d489-59 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column461_c9d489-59 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column461_c9d489-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_c9d489-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_c9d489-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_c9d489-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_c9d489-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_c9d489-59{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_c9d489-59{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_c9d489-59{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_c9d489-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_c9d489-59 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_c9d489-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_c9d489-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_c9d489-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_c9d489-59 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_c9d489-59 animated fadeIn slow\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"275\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/2025\/02\/Carles_revilla_ilustration__estrategia360_02.svg\" alt=\"Ilustraci\u00f3n tri\u00e1ngulos que van hacia los c\u00edrculos\" class=\"wp-image-196\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{display:flex;}.kadence-column461_3fe1e4-5c > .kt-inside-inner-col,.kadence-column461_3fe1e4-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_3fe1e4-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_3fe1e4-5c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_3fe1e4-5c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_3fe1e4-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_3fe1e4-5c{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_3fe1e4-5c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_3fe1e4-5c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_3fe1e4-5c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_3fe1e4-5c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_3fe1e4-5c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_3fe1e4-5c\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">An\u00e1lisis de situaci\u00f3n en canales digitales<\/h2>\n\n\n\n<p>Analizaremos la presencia digital de la empresa y vuestro posicionamiento. Estudiaremos el sector en internet y evaluaremos c\u00f3mo los canales pueden influir en tus modelos de negocio. Reflexionaremos sobre la priorizaci\u00f3n de mercados internacionales y c\u00f3mo los canales digitales se integran en vuestra estrategia de distribuci\u00f3n.<\/p>\n\n\n\n<p>Examinaremos vuestro p\u00fablico objetivo y si est\u00e1is comunicando de manera efectiva vuestra propuesta de valor. Realizaremos un an\u00e1lisis profundo de vuestra web y de todas las acciones que est\u00e1is llevando a cabo. Este estudio nos permitir\u00e1 identificar las fortalezas y las \u00e1reas de mejora de vuestra presencia en l\u00ednea.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, calc(50% - ((60px * 1 )\/2)))minmax(0, calc(50% - ((60px * 1 )\/2)));}.kb-row-layout-id461_c268bd-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(1){order:2;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(2){order:1;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(3){order:12;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(4){order:11;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(5){order:22;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(6){order:21;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(7){order:32;}.kb-row-layout-id461_c268bd-45 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_c268bd-45 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_860188-cb > .kt-inside-inner-col{display:flex;}.kadence-column461_860188-cb > .kt-inside-inner-col,.kadence-column461_860188-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_860188-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_860188-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column461_860188-cb > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column461_860188-cb > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column461_860188-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_860188-cb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_860188-cb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_860188-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_860188-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_860188-cb{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_860188-cb{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_860188-cb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_860188-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_860188-cb > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_860188-cb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_860188-cb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_860188-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_860188-cb > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_860188-cb animated fadeIn slow\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"304\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/2025\/02\/Carles_revilla_ilustration__estrategia360_03.svg\" alt=\"Gr\u00e1fico cuadrados y puntos\" class=\"wp-image-195\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column461_0894a0-58 > .kt-inside-inner-col{display:flex;}.kadence-column461_0894a0-58 > .kt-inside-inner-col,.kadence-column461_0894a0-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_0894a0-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_0894a0-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_0894a0-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_0894a0-58{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0894a0-58{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0894a0-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_0894a0-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_0894a0-58{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_0894a0-58{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0894a0-58{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0894a0-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_0894a0-58 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_0894a0-58{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0894a0-58{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0894a0-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_0894a0-58 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_0894a0-58\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Estudio de competencia en la red<\/h2>\n\n\n\n<p>Conocer las fortalezas y debilidades de vuestros competidores en la red nos permitir\u00e1 identificar oportunidades y establecer una estrategia digital diferenciadora y competitiva. Analizaremos a aquellos competidores con una presencia en l\u00ednea destacada, estudiando su modelo de negocio en la red, su priorizaci\u00f3n de canales, la estructura y el contenido de su web, as\u00ed como su posicionamiento org\u00e1nico en buscadores.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, calc(50% - ((60px * 1 )\/2)))minmax(0, calc(50% - ((60px * 1 )\/2)));}.kb-row-layout-id461_9e4496-32 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(1){order:2;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(2){order:1;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(3){order:12;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(4){order:11;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(5){order:22;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(6){order:21;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(7){order:32;}.kb-row-layout-id461_9e4496-32 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_9e4496-32 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_0b8d57-2a > .kt-inside-inner-col{display:flex;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col,.kadence-column461_0b8d57-2a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_0b8d57-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_0b8d57-2a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0b8d57-2a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0b8d57-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_0b8d57-2a{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_0b8d57-2a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0b8d57-2a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0b8d57-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_0b8d57-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_0b8d57-2a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0b8d57-2a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_0b8d57-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_0b8d57-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_0b8d57-2a animated fadeIn slow\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"266\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/2025\/02\/Carles_revilla_ilustration__estrategia360_04.svg\" alt=\"Ilustraci\u00f3n estrategia\" class=\"wp-image-194\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column461_372a75-0e > .kt-inside-inner-col{display:flex;}.kadence-column461_372a75-0e > .kt-inside-inner-col,.kadence-column461_372a75-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_372a75-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_372a75-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_372a75-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_372a75-0e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_372a75-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_372a75-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_372a75-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_372a75-0e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_372a75-0e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_372a75-0e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_372a75-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_372a75-0e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_372a75-0e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_372a75-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_372a75-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_372a75-0e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_372a75-0e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Definici\u00f3n de la estrategia de marketing digital<\/h2>\n\n\n\n<p>De acuerdo con el estudio realizado y sus conclusiones, definiremos los aspectos esenciales del enfoque digital. Estableceremos los modelos de negocio en l\u00ednea y priorizaremos audiencias y p\u00fablicos objetivo. Determinaremos c\u00f3mo se integra la estrategia digital con los modelos de comercializaci\u00f3n de la empresa y acordaremos la propuesta de valor a comunicar.<\/p>\n\n\n\n<p>Tambi\u00e9n definiremos objetivos claros e indicadores para medir el rendimiento y conocer el retorno de la inversi\u00f3n. Finalmente, estableceremos los canales digitales prioritarios y los recursos necesarios.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, calc(50% - ((60px * 1 )\/2)))minmax(0, calc(50% - ((60px * 1 )\/2)));}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(1){order:2;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(2){order:1;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(3){order:12;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(4){order:11;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(5){order:22;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(6){order:21;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(7){order:32;}.kb-row-layout-id461_e2b9a0-b4 > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_e2b9a0-b4 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_33c70d-3d > .kt-inside-inner-col{display:flex;}.kadence-column461_33c70d-3d > .kt-inside-inner-col,.kadence-column461_33c70d-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_33c70d-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_33c70d-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column461_33c70d-3d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column461_33c70d-3d > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column461_33c70d-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_33c70d-3d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_33c70d-3d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_33c70d-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_33c70d-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_33c70d-3d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_33c70d-3d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_33c70d-3d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_33c70d-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_33c70d-3d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_33c70d-3d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_33c70d-3d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_33c70d-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_33c70d-3d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_33c70d-3d animated fadeIn slow\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"314\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/2025\/02\/Carles_revilla_ilustration__estrategia360_05.svg\" alt=\"Ilustraci\u00f3n tabla con puntos\" class=\"wp-image-193\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column461_e937b9-43 > .kt-inside-inner-col{display:flex;}.kadence-column461_e937b9-43 > .kt-inside-inner-col,.kadence-column461_e937b9-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_e937b9-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_e937b9-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_e937b9-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_e937b9-43{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_e937b9-43{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_e937b9-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_e937b9-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_e937b9-43{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_e937b9-43{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_e937b9-43{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_e937b9-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_e937b9-43 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_e937b9-43{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_e937b9-43{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_e937b9-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_e937b9-43 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_e937b9-43\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Definici\u00f3n del plan de acci\u00f3n y calendario de ejecuci\u00f3n<\/h2>\n\n\n\n<p>Definiremos acciones concretas en distintos canales digitales para generar puntos de contacto en las diferentes fases del ciclo de compra de vuestro cliente, desde la primera etapa de descubrimiento hasta las t\u00e1cticas de fidelizaci\u00f3n.<\/p>\n\n\n\n<p>Con una visi\u00f3n omnicanal, coordinaremos las acciones en l\u00ednea con el plan comercial y de internacionalizaci\u00f3n. Acordaremos un calendario de ejecuci\u00f3n, definiremos los responsables de cada l\u00ednea de actuaci\u00f3n y estableceremos la inversi\u00f3n necesaria en cada punto.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, calc(50% - ((60px * 1 )\/2)))minmax(0, calc(50% - ((60px * 1 )\/2)));}.kb-row-layout-id461_2ce6f4-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(1){order:2;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(2){order:1;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(3){order:12;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(4){order:11;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(5){order:22;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(6){order:21;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(7){order:32;}.kb-row-layout-id461_2ce6f4-7f > .kt-row-column-wrap > .wp-block-kadence-column:nth-of-type(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_2ce6f4-7f alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_23fcee-27 > .kt-inside-inner-col{display:flex;}.kadence-column461_23fcee-27 > .kt-inside-inner-col,.kadence-column461_23fcee-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_23fcee-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_23fcee-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column461_23fcee-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column461_23fcee-27 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column461_23fcee-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_23fcee-27{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_23fcee-27{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_23fcee-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_23fcee-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_23fcee-27{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_23fcee-27{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_23fcee-27{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_23fcee-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_23fcee-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_23fcee-27{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_23fcee-27{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_23fcee-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_23fcee-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_23fcee-27 animated fadeIn slow\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"380\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/2025\/02\/Carles_revilla_ilustration__estrategia360_06.svg\" alt=\"Ilustraci\u00f3n c\u00edrculos concectado\" class=\"wp-image-192\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column461_a43db7-3b > .kt-inside-inner-col{display:flex;}.kadence-column461_a43db7-3b > .kt-inside-inner-col,.kadence-column461_a43db7-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_a43db7-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_a43db7-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_a43db7-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column461_a43db7-3b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_a43db7-3b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_a43db7-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_a43db7-3b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_a43db7-3b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column461_a43db7-3b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_a43db7-3b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_a43db7-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column461_a43db7-3b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column461_a43db7-3b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_a43db7-3b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column461_a43db7-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column461_a43db7-3b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_a43db7-3b\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Seguimiento y optimizaci\u00f3n del retorno a la inversi\u00f3n<\/h2>\n\n\n\n<p>El plan de marketing digital debe estar en constante evoluci\u00f3n. Con una visi\u00f3n de mejora continua, se realizar\u00e1 el seguimiento de los objetivos de rendimiento establecidos y del retorno de la inversi\u00f3n generado. Se ajustar\u00e1n las acciones en cada canal y buscaremos nuevas ideas para optimizar continuamente el plan de marketing digital.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id461_c40695-e0{margin-top:80px;}.kb-row-layout-id461_c40695-e0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id461_c40695-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id461_c40695-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:640px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:80px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_c40695-e0{border-top:1px solid #565656;}.kb-row-layout-id461_c40695-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id461_c40695-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id461_c40695-e0{border-top:1px solid #565656;}}@media all and (max-width: 767px){.kb-row-layout-id461_c40695-e0 > .kt-row-column-wrap{padding-right:20px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id461_c40695-e0{border-top:1px solid #565656;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id461_c40695-e0 alignfull footer_contact_inside wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{display:flex;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{padding-top:50px;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col,.kadence-column461_dc2cc9-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{background-image:url('https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/2025\/02\/line_contact_home.svg');background-size:auto;background-position:50% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column461_dc2cc9-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column461_dc2cc9-bd{position:relative;}@media all and (max-width: 1024px){.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kadence-column461_dc2cc9-bd > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column461_dc2cc9-bd\"><div class=\"kt-inside-inner-col\"><div>\t<div id=\"footercontactinside_hype_container\" class=\"HYPE_document\" style=\"margin:auto;position:relative;width:622px;height:169px;overflow:hidden;\">\n\t\t<script type=\"text\/javascript\" charset=\"utf-8\" src=\"https:\/\/crevilla.projectes.biz\/wp-content\/uploads\/hypeanimations\/4\/footer_contact_inside.hyperesources\/footercontactinside_hype_generated_script.js?14160\"><\/script>\n\t<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Si necesitas ayuda para establecer los fundamentos de tu estrategia digital y definir un plan de acciones que te ayude a generar nuevas oportunidades de negocio, contacta conmigo y hablemos.<\/h4>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f498-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"498\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/461#wpcf7-f498-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"498\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f498-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p>\t\t<div id=\"cf7md-form\" class=\"cf7md-form\">\n\t\t\t<div class=\"mdc-layout-grid\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<label for=\"nombre\">Nombre y Apellidos<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nombre\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\">Nombre y Apellidos<\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-6-desktop mdc-layout-grid__cell--span-4-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<label for=\"email\">Correo electr\u00f3nico<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\">Correo electr\u00f3nico<\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"cf7md-item cf7md-textarea mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile cf7md-textarea-autosize\">\n\t\t\t<br \/>\n<label for=\"mensaje\">Vuestro mensaje\"<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" id=\"mensaje\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\" name=\"your-message\"><\/textarea><\/span><br \/>\n\t\t\t\t\t\t<div style=\"display: none;\" class=\"cf7md-text-html\">\n\t\t\t\t<div class=\"mdc-textfield mdc-textfield--multiline mdc-textfield--upgraded\" data-mdc-auto-init=\"MDCTextfield\">\n\t\t\t\t\t<label class=\"mdc-textfield__label\">Vuestro mensaje<\/label>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-224\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-224\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto <a href=\"https:\/\/crevilla.projectes.biz\/aviso-legal\/\">el aviso legal<\/a> y <a href=\"https:\/\/crevilla.projectes.biz\/politica-de-privacidad\/\">la pol\u00edtica de privacidad<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p>\t\t<div class=\"cf7md-item cf7md-submit mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile\">\n\t\t\t<br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/><br \/>\n\t\t\t<svg class=\"cf7md-spinner\" width=\"25px\" height=\"25px\" viewBox=\"0 0 66 66\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle class=\"cf7md-spinner-path\" fill=\"none\" stroke-width=\"6\" stroke-linecap=\"round\" cx=\"33\" cy=\"33\" r=\"30\"><\/circle>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t\t<br \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Servicios Estrategia digital y plan de acci\u00f3n Las acciones de marketing digital deben partir de una base s\u00f3lida y contar con objetivos claros orientados a la generaci\u00f3n de negocio para la empresa. En organizaciones con una estructura comercial multicanal, las acciones en canales digitales deben alinearse con el \u00e1rea comercial y de internacionalizaci\u00f3n. Estudiar c\u00f3mo &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-builder.php","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry","post","without-featured-image"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"admin","author_link":"https:\/\/crevilla.projectes.biz\/es\/author\/server_5wr5ppl3\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/pages\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":3,"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/pages\/461\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/pages\/461\/revisions\/465"}],"wp:attachment":[{"href":"https:\/\/crevilla.projectes.biz\/es\/wp-json\/wp\/v2\/media?parent=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}